Digital Marketing Services in Bhubaneswar

  Building a custom Shopify theme sounds intimidating. You're staring at blank folders, wondering how code becomes a functioning online store. But here's the truth: once you understand the structure, it's more about patience and testing than genius-level programming. Custom themes give you complete control over your store's look, feel, and functionality. Pre-built themes work fine until you need something specific—a unique product page layout, custom checkout flow, or brand experience that doesn't fit templates. That's when building from scratch makes sense. Setting Up Your Development Environment Before writing a single line of code, you need the right tools. Install Shopify CLI first—it's your command center for theme development. This tool handles file synchronization, local testing, and deployment to your Shopify store without manual uploads every time you make a change. Create a development store through your Shopify Partner account if you don't hav...

  Google Shopping Ads put your products directly in front of buyers searching for exactly what you sell. No guessing. No wasted clicks on people who aren't ready to buy. When someone searches "running shoes size 10," your product appears with image, price, and reviews right there. For Shopify store owners, Google Shopping isn't optional anymore. It's where purchase intent meets product visibility. But setup isn't straightforward, and most merchants leave money on the table because they skip critical steps or misunderstand how the system works. Getting Your Foundation Right Before you run a single ad, you need two accounts talking to each other: Google Merchant Center and Google Ads. Think of Merchant Center as your product catalog and Google Ads as the traffic driver. Both need to be properly connected to your Shopify store. Start by installing the Google & YouTube app from the Shopify App Store. This handles most of the heavy lifting automatically. Once i...

  Running Facebook ads without a plan is expensive guesswork. You throw money at cold audiences, hope for clicks, and wonder why sales stay flat. But here's what changes everything: a full funnel strategy that meets customers exactly where they are. If you're running a Shopify store, you already know Facebook can drive serious revenue. The problem isn't the platform—it's how most people use it. They treat every ad the same, whether someone's never heard of them or abandoned a cart five minutes ago. A digital marketing company such as Dzinepixel worth its salt knows better: different stages need different approaches. Let's break down how to build a Facebook ads funnel that actually works. Understanding the Three Funnel Stages Think about your last online purchase. You didn't buy the moment you saw an ad, right? You probably saw the brand, checked reviews, compared options, then finally converted. That's the funnel in action. Top of funnel introduces your...

  You spent hours writing that blog post. Researching, drafting, editing, optimizing. Then you hit publish, share it once on social media, and move on to the next piece. That's leaving 90% of your content's potential on the table. Content repurposing isn't about being lazy or recycling old material. It's about recognizing that different people consume information differently. Your blog reader might skip your video. Your Instagram follower might never visit your website. One piece of quality content can serve multiple audiences across multiple platforms when you know how to transform it properly. Turn Your Blog Post Into Short-Form Video Content Take your blog's main points and create 30-60 second videos for Instagram Reels, YouTube Shorts, or TikTok. Don't just read the text—show the concepts visually. If your post explains "5 SEO mistakes small businesses make," create five separate short videos, each focusing on one mistake. These bite-sized videos d...

  Shopify themes look great out of the box, but they rarely match your exact vision. You want a specific product layout, custom filtering options, or unique styling that your theme doesn't support. That's where Liquid comes in—Shopify's templating language that lets you modify themes without rebuilding everything from scratch. Liquid sits between your store's data and what customers see. It pulls product information, prices, inventory counts, and customer details, then displays them however you code it. Learning Liquid doesn't require computer science degrees or years of programming experience. If you understand basic HTML and can follow patterns, you can customize Shopify themes effectively. What Makes Liquid Different Most programming languages are complex and powerful. Liquid is intentionally simpler—it's designed specifically for template customization, not building entire applications. This limitation actually helps beginners because there's less to lea...

  Walk into a furniture store without leaving your couch. Try on glasses that don't exist physically. Explore a property that's still under construction. This isn't science fiction anymore—it's what AR and VR bring to web development right now. Augmented Reality and Virtual Reality used to require expensive apps and specialized hardware. Not anymore. Browser-based technologies let you build 3D experiences that people can access instantly, no downloads needed. The barrier to entry dropped, and suddenly immersive web experiences became practical for real businesses solving real problems. Why AR and VR Matter on Websites Remember when video on websites was a big deal? AR and VR are the next shift in how people interact with content online. Static images and text don't cut it when your competitor lets customers see products in their actual space before buying. The numbers back this up. The global AR/VR market is projected to exceed $58 billion by 2028. PwC estimates the...

  Every business, no matter the size or industry, wants to do more with less — less time, less effort, and fewer mistakes. That’s where artificial intelligence has quietly stepped in to change how things get done. From handling customer queries to predicting demand, AI software has become the silent worker that never sleeps. The real magic of AI isn’t that it replaces people, but that it helps them work smarter. It takes on the repetitive, data-heavy tasks that slow teams down and lets them focus on decisions and creativity instead. Let’s explore how AI software is reshaping business operations and what kind of improvements companies are already seeing. Automating Everyday Tasks Most businesses spend a surprising amount of time on small, repetitive work — data entry, scheduling, email replies, or reporting. These may seem minor, but they add up fast. AI systems can handle these tasks automatically, cutting down hours of manual effort each week. When these routine jobs are handled b...