Understanding Quality Score in Google Ads: What You Need to Know
When it comes to Google Ads, one of the most important factors that determine the success of your campaigns is your Quality Score. But what exactly is Quality Score, and how does it impact your ads? If you're looking to get the most out of your Google Ads campaigns, understanding this metric is crucial. What is Quality Score? Quality Score is a rating that Google assigns to your ads based on the relevance and quality of your ads, keywords, and landing pages. This score ranges from 1 to 10, with 10 being the highest. Google uses this score to determine how well your ad will perform in relation to others competing for the same keywords. The higher your Quality Score, the better your chances of winning a higher ad position at a lower cost-per-click (CPC). In other words, improving your Quality Score can help you get more visibility for your ads while reducing the amount you pay for each click. Why Does Quality Score Matter? Quality Score plays a key role in determining the effective...